PassionBusiness is an initiative launched in May 2010 by Daniel Pandza, former Director of Innovation at the Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Guadalajara (Mexico). Since his arrival in Mexico back in 2005, Daniel has worked with over 30 companies on Strategic Opportunity Search Projects. His experience spans from B2C companies (Nike Mexico & Iusacell), to B2B projects (Agrana Foods Mexico, Continental AG). Moreover, his experience includes work with large market leading family businesses (Evans PowerEquipment), to Medium sized companies in the FMCG sector (Dulces Chompys) and BioTech Startups with world changing products (Phanaint Mexico, Kurago BioTech). He has also worked within product and service based “for profit” and “social” businesses (Cemex Patrimonio Hoy) and with government organizations (i.e. CORFO), entrepreneurs and intrapreneurs on the development of key skills and abilities for strategic innovation.
THE PASSIONBUSINESS STORY
THE BEST OF BOTH WORLDS
Over the past few years we have met more and more people who are postponing or canceling the pursuit of their dreams. Due to personal experiences, however, we strongly believe that many people have the opportunity to combine “what they love and want” with “what they need”.
THE ONE MILLION PESOS TEMPTATION THAT CHANGED DANIEL’s LIFE…
After receiving himself a One Million Pesos offer, Daniel was in a tough spot: follow his passion or follow the money. He decided to go for the passion and is commited himself to document his experiences of his journey on the web because he realized that he was not alone and that more and more people are in search for alternatives to the binary choices that each of us has to make in life sooner or later…
THE PASSION-BUSINESS MULTIPLYERS
Gabo Carabes from Haiku was the first to invite Daniel Pandza to share the PassionBusiness Principles with at the MODO Conference Edition 2010. Gabo, is a passionate Designer/Entrepreneur & Social Media Master.
Since August 2011, Sheilly Núñez is supporting our cause with the diffusion of the project in the Dominican Republic. Sheilly is the perfect incarnation of a PassionHero… She is a lawyer / diplomat / cluster manager & published author. Her project management skills combined with her creativity contribute to the successful diffusion in the Dominican Republic.
In February 2012, Lupita Angel joined The PassionBusiness Project Team. Lupita is in charge of Production Manager of the TEDxZapopan conference series in Guadalajara. She herself is a prodigy international business student with a Passion for theatre, teaching and supporting NGO´s in the Guadalajara region.
WANT TO HELP SPREADING THE IDEA?
If you want to participate in this project, please leave a comment below or contact me passion@paradygnamics.com.
THE PASSION BUSINESS PROJECT 
Wow!
I love the way you’re helping people say goodbye to “deferred life plans.”
Keep on rockin’!
Nice work, congratulations from a mexican living in Vancouver in search of the goal of becoming a social media entrepreneur. Here you are with my blog: carlosmz88.wordpress.com