COPERNICUS SYNDROME

Status

Last months were quite busy… Since July 2010 I am working with a Colombian Scientist and Entrepreneur on the realization of his life research project that has the potential to change the ecological footprint of the global industrial laundry sector and related industries…

Since 1982 the company is dedicated to the research and development of biotech solutions that will reduce radically the consumption of water, electricity, gas and diesel and minimize the discharge of tons of toxic detergents…

After having gained a foothold in some of awarded The Leading Hotels of the World and Five Star Diamond hotels, the company is now on its way to change best practices in a range of industries. The challenge is now to design the right business model and diffusion strategy that will enable the company to leverage its ressources to challenge the status quo in more and more industries…

So far the experience feels similar to Copernicus trying to convince the people that the world is not flat… In our case, its that we have to convince the market place that there is more caustic soda… and that investing a bit more in a bio-degradable electrostatic solution will help the organizations minimize their energy consumption and overall operating expenses…

Over the next few weeks I will try to share some of the cultural barriers and paradigms we are breaking both, within the organization and in the market place…

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