The Passion Business Project

Over the past few months we have interacted with two kinds of people. Those  who are making a living in a field that is related to their passion (+), and those who are not (-).

The group of people which is passionate about their jobs, seem full of positive spirit, energy, and motivation. Those who are not, lack drive, energy and inspiration…

Why would somebody work in a field that does not fulfill him / her?

The answer to this questions is not straight forward… Frequently, this group of people has selected a career path in order to please third party constituencies (…like parents, friends and family). Sometimes, they have achieved superior financial rewards in the short term, but failed to achieve superior personal fulfillment in the medium and long term. Getting out of this rat-race is a difficult step that requires a lot of courage and will to change… For this reason, over time, it gets more and more difficult to drop out of the game.


Our passion is to design meaningful and competitive business models. We share our passion with “apasionados” by coaching them through the process of turning their passion into meaningful customer value propositions and designing successful business models that assure that the apasionados can make a living out of their passion.

Visual Interpretation by John.



Over the coming months we are looking forward to organize a TEDxGDL event in Guadalajara, collaborate with a local music school, support the cult-temple ROXY, and conduct workshops in Guadalajara (Mexico) and Santo Domingo (Dominican Republic).


For more information about this project, please leave a comment with your inquiries below or contact me at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s